Northern Ireland Tourist Board

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Facilitated by Paul McGarrity, Octave Digital

Search and social media, two of the most important areas in modern marketing, will form the basis of the session.

Paul McGarrity , director of Octave Digital, shall outline the key building blocks of successful use of search marketing and social media - covering paid and organic activity for tourism and hospitality businesses. 

 Search marketing :

  • The power of consumer search 
  • Review of leading search engines including Google and YouTube 


Paid search marketing :

  •  Search engine optimisation 
  • Case studies 


Social Media:

  • Opportunities for tourism businesses on social media 
  • Common pitfalls and challenges 
  • Best practise examples of tourism businesses on social media 
  • Review exercise 


To be eligible for this workshop you should have a functioning business website.


Please note - For all workshops there will be a number of compulsory qualifying questions to complete as part of the registration process.  You will receive a follow up email in the coming weeks to confirm if you have been successful in registering for the requested workshop(s).

Registration for this event is limited to one representative per organisation.

This event is part of the Tourism Enterprise Development (TED) Programme 2019/20.

The TED Programme has been developed to help you gain access to the training and resources your business needs to get to the next level, and aims to address the gaps and opportunities for growth as identified by you.