Northern Ireland Tourist Board

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Facilitated by Kate Taylor, Taylored Training.

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The Tourism Sales Growth Programme is designed for small to medium sized tourism professionals who are eager to gain a practical understanding of the principles and practice of sales & marketing. 

Through this programme you will not only gain the knowledge, but also the confidence in a wide range of areas, including:

  • Introduction to Tourism Sales & Marketing
  • Understanding your Target Market
  • Digital & Online Marketing
  • Pricing for Profit & Revenue Management
  • Consultative Selling & Preparing for Trade Events
  • Sales Planning for Long Term Growth

This programme offers a grounding in theory as well as the opportunity to directly apply all aspects to the business.  It is delivered through a series of engaging and interactive workshops, delivered across three 2-day modules from Jan – March 2020.  Comprehensive handouts, workbooks and recordings support the application of the learnings so that participants can revisit the content between each module.

Is this Programme for you?

  • Are you the owner, manager or sales manager of a tourism business in Northern Ireland?
  • Are you eager to grow your sales over the coming year but feel you don't know what to focus on?
  • Would you like to gain a practical understanding of the sales & marketing skills that could make a direct impact on your business?

These workshops are ideally suited for small tourism business owners, general managers and sales executives.

To accommodate as many industry as possible we will be running two simultaneous groups for this programme, detailed below as ‘Group A’ and ‘Group B’.

You must be able to commit to attending all sessions for either Group A or Group B to register for these workshops. Module dates for each group are as follows:

Group A

Module 1: Tuesday 14th – Wednesday 15th January 2020

Module 2: Tuesday 4th – Wednesday 5th February 2020

Module 3: Tuesday 10th – Wednesday 11th March 2020

Group B

Module 1: Thursday 16th – Friday 17th January 2020

Module 2: Thursday 6th – Friday 7th February 2020

Module 3: Thursday 12th – Friday 13th March 2020

Please note - For all workshops there will be a number of compulsory qualifying questions to complete as part of the registration process.  You will receive a follow up email in the coming weeks to confirm if you have been successful in registering for the requested workshop(s).

This event is part of the Tourism Enterprise Development (TED) Programme 2019/20.

The TED Programme has been developed to help you gain access to the training and resources your business needs to get to the next level, and aims to address the gaps and opportunities for growth as identified by you.

 Should you have any queries in regards to the Tourism Sales Growth Programme, please do not hesitate to contact the Industry Development team at or call (0) 28 90 441 541.