Northern Ireland Tourist Board

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Presentations from this event can be found in the Downloads section at the bottom of the page.

The International Travel Trade is an increasingly important route to market for tourism in Northern Ireland and it is imperative that you are fully prepared to maximise this important asset to ensure your business is at the forefront of visitors minds when they are considering booking a holiday. 

Tourism Northern Ireland is holding a half day masterclass to help you become fully equipped with the skills and information you need to fully engage with this audience.

The event will give you a valuable insight into the sector and its industry events and will cover crucial topics such as:

  • Best Practice case study
  • Buyers Perspective - what they need to see
  • Update on new MEET THE BUYER Appointments Process & how to get most out of each appointment
  • Knowing your Market

In addition to gathering the vital information above, your attendance at this event will also secure you a 10% discount on the cost of registration at MEET THE BUYER in March 2017.

Who Should Attend?
This masterclass is an ideal opportunity for those of you who are thinking about looking into this lucrative market but have not yet taken that final step and also those of you who are already active in the sector but would like to increase your market share.

A range of product providers from across all tourism sectors in Northern Ireland should attend. Specifically this includes, but is not limited to:

  • Hotel & Accommodation Providers
  • Visitor Attractions
  • Activity providers
  • Special interest

Geraldine Egan - Industry Liaison Officer, Tourism Ireland.
Geraldine has a wide range of experience in all the many aspects of promoting Ireland overseas and helping the Northern Ireland industry to get their product to the ever competitive market. Geraldine has worked in various roles in Germany and managed Tourism Ireland's representation companies in Japan, working as the EU Presidency co-ordinator, Press & Culture Attché, as well as South Africa and UAE.

Chris Hagan - Head of Overseas, Transport & Ancillary Product and Contracting, SuperBreak
Chris has been part of SuperBreak for 14 years focussing originally on growing both the outbound product range and production. Chris is now responsible for all non-accommodation product in the UK and Worldwide for SuperBreak. Chris has a passion for the Northern Irish market having attended Meet the Buyer for many years and has recently affirmed his love for the province by moving to Greysteel, and continuing to commute weekly to the SuperBreak head office in York.

Andrew Porter - Founder & CEO, Peak Discovery Group
The Peak Discovery Group comprises of a team building agency operating from offices in Belfast & Dublin, Clearsky Adventure Centre at Castle Ward & ‘Winterfell Tours’ Game of Thrones visitor attraction at Castle Ward. They specialise in innovative tailor-made team building Ireland events, interactive team building games and outdoor team building activities in Ireland for both local business teams, and incentive travel groups visiting Ireland. Andrew has a 1st class honours in Outdoor Activity Tourism, and loves to travel & take part in outdoor activities in his spare time.

Space at this event is limited and we expect demand to be extremely high. If you would like to attend, please complete the registration form by clicking on the 'register now' button before 24th January 2017. Please note that attendance is limited to one representative per organisation.

As an incentive for this Masterclass, all guests who attend on the day will receive a 10% discount for their MEET THE BUYER 2017 registration.

If you need assistance when completing your registration please contact Morrow Communications events team on Tel: 02890 393837 or email