Northern Ireland Tourist Board

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Sorry this event has now finished.

Tourism NI is delighted to be working in partnership with Tourism Ireland to deliver the final event of this year’s TED Programme.

This ‘Understanding your Market’ Masterclass will explore what type of experiences visitors from individual markets are looking for and highlight the major differences in what really makes them tick.

The event sessions will shine a light on the Republic of Ireland, French, German and US Markets and provide key insights for how best to target visitors from these areas. 

Delegates will also be given the opportunity to engage with market representatives from each of the regions and discover which markets are best suited to their individual products.

Who should attend?

This event is open to all tourism and hospitality providers and promises to be an insightful day.

Delivered in partnership with:

If you have any issues registering or specific queries about this event, please contact the Tourism NI Industry Development Team via email or call 028 9044 1541.

This event is part of the Tourism Enterprise Development (TED) Programme 2018/19.

The Tourism Enterprise Development Programme has been developed to help you gain access to the training and resources your business needs to get to the next level, and aims to address the gaps and opportunities for growth as identified by you.

Please see videos from the event below.