Innovate Tourism Roadshows

Tourism NI was delighted to partner with Innovate NI once again to deliver our next wave of Innovate Tourism regional roadshows that took place from 5th – 7th November 2024.

Innovate Tourism launched in February of this year and was extremely well received by tourism businesses.

Over 30 Tourism businesses have now received an Innovation Recognition, with 100% of previous roadshow participants committing to take positive action within their business as a direct result of attending.

These workshops aimed to demonstrate the importance of innovation for your business, what innovation means in a tourism context, and how to turn your ideas into tangible added value for your business.

When and Where?

This series of regional interactive workshops took place at the following venues across Northern Ireland.

Tuesday 5th November: Silverbirch Hotel, Omagh
Wednesday 6th November: Dunadry Hotel, Antrim
Thursday 7th November: Killeavy Castle Estate, Newry

Why is innovation important?

Innovation is the key to staying competitive and relevant in the ever-evolving tourism landscape. Our interactive “learning in action” workshops designed to help you understand the importance of innovation to ensure your business thrives.

These sessions included:

The Innovation Fundamentals of the Innovate NI Framework through immersive, hands-on activities.
Support to effectively recognise and capture innovative work and achieve official innovation recognition.
Help and guidance on how to avail of the wide range of innovation support available from a range of partners.
Skills and methods to optimise your current offerings, transforming your business into an innovation powerhouse.
Local industry colleagues who have now achieved Innovate Tourism recognition - sharing first-hand their innovation journey story so far, and the potential business benefits of starting an innovation journey.