Highlights
Promotions
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Unlocking Potential from ROI
The ROI market represents a significant tourism opportunity for Northern Ireland. In 2016 Northern Ireland attracted more overnight visitors from ROI than from mainland Europe or North America. The economic outlook now and into the future for the ROI market is very positive and ROI residents have been holidaying more at home.
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GDPR Considerations for Tourism Business Providers
From 25th May the laws on how you collect, store and process personal data are changing. Use this guide to understand the changes and ensure your data management complies with the new regulations.
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Northern Ireland Tourism Toolkit
A guide to help you understand your customers and how to target them effectively.
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Considering starting your own tourist accommodation business?
Useful information and legal obligations to be aware of when starting an accommodation business in NI.
Tourism NI's Mission is to build the value of tourism to the local economy. Our Vision is to confidently and passionately champion the development and promotion of the Northern Ireland experience.
Updates
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Tourism Performance Statistics
The latest tourism performance statistics and tourism trends
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Game of Thrones® - The Opportunity
Game of Thrones® is not only a global phenomenon and HBO's most-watched show, it has transformed the country as a screen tourism destination.
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Visitor Experience Grading Scheme
A mark of distinction, improve your tourism business with a quality award
Latest News
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Marketing Campaigns
January 16, 2019
Tourism NI launches latest Say Hello to More campaign for spring 2019
Tourism NI has launched its spring marketing campaign Say Hello to More promoting Northern Ireland as a short break destination of choice for domestic and Republic of Ireland visit...
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Digital tourism, Business Tourism
December 6, 2018
Leading online travel agents share tips with local tourism industry
Tourism NI in partnership with the Northern Ireland Hotels Federation and Tourism Ireland is today hosting a number of the world’s leading online travel agents as part of a worksho...
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