Highlights
Promotions
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Embrace a Giant Spirit
This new experience brand will be used by Tourism NI and Tourism Ireland to promote Northern Ireland on the island of Ireland and internationally.
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Unlocking Potential from ROI
The ROI market represents a significant tourism opportunity for Northern Ireland. In 2016 Northern Ireland attracted more overnight visitors from ROI than from mainland Europe or North America. The economic outlook now and into the future for the ROI market is very positive and ROI residents have been holidaying more at home.
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Considering starting your own tourist accommodation business?
Useful information and legal obligations to be aware of when starting an accommodation business in NI.
Tourism NI's Mission is to build the value of tourism to the local economy. Our Vision is to confidently and passionately champion the development and promotion of the Northern Ireland experience.
Updates
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Tourism Performance Statistics
The latest tourism performance statistics and tourism trends
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Game of Thrones® - The Opportunity
Game of Thrones® is not only a global phenomenon and HBO's most-watched show, it has transformed the country as a screen tourism destination.
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Visitor Experience Grading Scheme
A mark of distinction, improve your tourism business with a quality award
Latest News
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Northern Ireland Tourism Awards
January 15, 2020
Tourism NI Launches Northern Ireland Tourism Awards 2020
Tourism NI has launched this year’s Northern Ireland Tourism Awards in partnership with event sponsor Diageo which will take place on Thursday 4th June at the Slieve Donard Resort ...
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