This new experience brand will be used by Tourism NI and Tourism Ireland to promote Northern Ireland on the island of Ireland and internationally.
The ROI market represents a significant tourism opportunity for Northern Ireland. In 2016 Northern Ireland attracted more overnight visitors from ROI than from mainland Europe or North America. The economic outlook now and into the future for the ROI market is very positive and ROI residents have been holidaying more at home.
Useful information and legal obligations to be aware of when starting an accommodation business in NI.
Tourism NI's Mission is to build the value of tourism to the local economy. Our Vision is to confidently and passionately champion the development and promotion of the Northern Ireland experience.
Tourism Performance Statistics
The latest tourism performance statistics and tourism trends
Game of Thrones® - The Opportunity
Game of Thrones® is not only a global phenomenon and HBO's most-watched show, it has transformed the country as a screen tourism destination.
Visitor Experience Grading Scheme
A mark of distinction, improve your tourism business with a quality award