Tourism 360°

Tourism 360° highlights tourism insights, trends and performance locally and globally.

Family enjoying their stay at Kribben Cottages in Newcastle

The focus is on key strategic enablers for tourism growth, economic indicators, air access and both consumer and industry trends, alongside data on Northern Ireland visitor and accommodation performance.

Tourism 360° Performance Updates are also available, summarising the latest available research and insights including Northern Ireland hotel performance, Tourism NI's analysis of digital data sources and more. These can be viewed on the Tourism Performance Statistics page.

In the latest edition, 2024 Travel Trends, we recognise the importance of holidays and short trips as a vital source of positivity and fun during turbulent times, reflecting the global crises we have collectively faced in the past few years.

Human connections remain key to making trips personal as we experience rapid developments in industry technology, and sustainability should be at the core of all positive operational changes. Business travel is on the rise again bringing new opportunities for operators, and consumers are getting creative with their destination choices – Northern Ireland is in a prime position to benefit from this trend. 

We welcome all feedback on Tourism 360° as we seek to develop it in the coming year. Please fill in the contact us form below.

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For previous special editions, please see below:

For previous editions, please see below:

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