What is the tone of voice for your brand

Your brand tone of voice is important when creating your brand story and everything else around it - you want to create a consistency in your messaging and having a clear and cohesive tone of voice can help with this.

The tone of voice refers to everything around the personality and emotion surrounding your business’ communications.

It will encompass everything from the words and language you use to the personality and image your marketing collateral conveys.

Getting your brand voice and tone right from the beginning means prospective customers will see consistency across all your channels.

Voice: This describes your company’s personality. It’s consistent and unchanging.

Tone: The emotional inflection applied to your voice. It adjusts to what’s suitable for a particular piece or message.

Ask yourself these questions:

• How would you describe your company in 3 words?
• What 3 words would you use to describe what you do?
• Does your company have a tagline?
• What you are vs what you aren’t?
• Phrases you can use:
  __________ but not ___________
  __________ vs ___________
  We’re _____ but not we’re not ______
• How would your customers describe your brand?
• What do you want customers or your audience to “feel” when they engage with your brand?
• If your brand was your best friend how would you describe it to someone you just met? 

You will also want to include notes on things such as:

• How will you speak to customers, both online and offline?
• What language/words/phrases are synonymous with your brand?
• What is the image and style of the brand?