Digital Marketing Strategy for Tourism

Planning Your Content

By mapping out your content ahead of time, it allows you to manage your work and ensure your content is being published at relevant times, giving each piece enough airtime to be appreciated by your audience.

One way you can plan ahead is by using a content calendar. We advise using Google Docs or Google Sheets, so that you can personalise your calendar fully, track changes made, leave suggestions and see if someone else is working on the shared document - plus it is free!

If you have a team helping you with your content, it is important that they are all granted access to the content calendar. This will allow everyone to be on the same page and not miss out on any updates.

Usually, content calendars include:

• Incoming or outstanding pieces of content;
• Social media copy relating to each platform (Facebook, Instagram, LinkedIn);
• Planned promotional activity (digital ads or influencer activity);
• Images to accompany the written content;
• Links to blog posts;
• Any edits to existing content.

Below is an example of a content calendar. We recommend that you colour code depending on the type of content you are scheduling. For example: social media posts in blue, blogs in orange, etc.

Through these efforts, you will be able to plan and implement your carefully considered, soon-to-be-successful digital marketing strategy. With patience and dedication, your marketing efforts will reward you with many benefits, including heightened engagement, awareness, and revenue.