What Type of Content is Found on Pinterest?

Content on Pinterest ranges from scenic photography and food recipes to DIYs and how-to guides. Inspiration can be found on any topic.

The vast majority of posts feature static imagery with short-form videos added in recent years.

Pinterest is different to other social media sites – it’s more of a social bookmarking platform with sole focus on the visual content being posted rather than the building of connections underneath it.

For tourism businesses, this means you can invest less time into Pinterest and reap the same, if not better, rewards compared to other platforms. You don’t have to engage with comments, post stories or ‘go Live’ on top of posting to build a following and get exposure. Simply focus on posting and pinning valuable and high quality content.