Things to consider when building a website - introduction

When investing in a new website, there are a number of key considerations to keep in mind.

Ultimately, your website is a selling tool. This means that its success should be measured in terms of how well it attracts new users and converts them into paying customers.

A number of factors count towards this, including the site’s design, content and functionality. Of course, your business goals, budget and target audience also play a large role in choosing the perfect website for your specific needs.

While not everyone can be expected to be a web design expert, it is nonetheless important to understand the core elements of a successful site from a business perspective. As such, you should consider the following factors when creating a new site for your business:

• Development platforms,
• Audience Research,
• Design,
• Content and search engine optimisation,
• Monetisation and conversion rate optimisation,
• Key questions to ask your web developer.