Embracing Outdoor Tourism Framework
Embracing Outdoor Tourism is a framework to deliver a strategic, coordinated approach to the development, enhancement and promotion of outdoor adventure, activity and nature tourism in Northern Ireland
It heralds an ambition for strategic leadership and partnership amongst government departments, agencies, private and community stakeholders and a desire to harness the opportunity of working cohesively to position Northern Ireland as an outstanding sustainable outdoor tourism destination delivering the very best experiences for visitors, for the benefit of businesses, communities and environment.
The Framework was developed through an extensive, robust programme of consultation with key local and national stakeholders and informed by advice from national and international tourism destination and industry professionals (See Appendix for details).
The vision, priorities, goals and key actions set out here are testament to the confidence, optimism and generous, ‘giant spirit’ of all those consulted about the future of tourism in Northern Ireland and their belief in outdoor tourism as holding significant, differentiating potential for the area.
Download the Framework here: