LinkedIn Stories
LinkedIn boasts a great opportunity to network with similar businesses, collaborate with other industries or individuals - or simply spread the good word about the work your business does within the travel and tourism industry.
Here are some ways in which you can harness the power of the platform for your travel and tourism business:
Industry Connections
LinkedIn makes it easy to connect with fellow tourism professionals, venues, suppliers, partners, and more to grow your network.
Targeted Recruitment
The platform enables you to source qualified candidates for tourism job openings by targeting based on location, skills, experience, etc.
Thought Leadership
Share insider knowledge, tips, and tourism industry analysis through long-form blog posts and articles to build authority.
Corporate Sales
Connect with event/meeting planners at companies to promote your venue for corporate retreats, conferences, and team-building events.
Business Partnerships
Identify and connect with potential business partners, investors, advisors, affiliates, and suppliers within the large LinkedIn network.
Market Research
Gain insights into traveller needs, behaviours, expectations, and trends through posts and discussions happening across the platform.
SEO Benefits
High-quality long-form content, backlinks, and profile optimization strengthen your overall SEO.
Credibility
A complete, optimised LinkedIn company profile adds an air of professionalism and trust for your tourism brand.
LinkedIn provides a valuable B2B marketing channel for tourism brands to network, attract corporate events, source talent, distribute content, gain insights, and build credibility.