Targeting Business Travellers on LinkedIn
With over 55 million registered companies and a member base filled with business professionals, LinkedIn provides a prime channel for tourism brands to target corporate travellers.
Here are some tips:
- Focus sponsored content and ads on users with travel industry occupations like "Event Planner" or "Training Manager" to reach those who potentially coordinate corporate trips.
- Connect with planners at specific companies by searching their titles and sending InMail pitching your venue for retreats, conferences, and company offsites.
- Join LinkedIn Groups related to business travel, event planning, HR, and training to share exclusive deals just for group members.
- Share tips for maximising ROI on corporate trips to establish your brand as an insightful tourism partner for companies.
- Promote team-building packages and corporate group rates through display ads targeting decision-maker job titles by industry and seniority.
- Spotlight unique meeting spaces and amenities for remote work and hybrid events that can meet emerging business travel needs post-pandemic.
- Analyse LinkedIn's richest demographic segments by geography and industry to identify corporate customer bases to focus sales efforts on.
With the right targeting approaches, tourism brands can forge lucrative partnerships with professional organisations and position themselves as go-to experts on corporate travel through content, ads, and direct outreach on LinkedIn.