A practical toolkit for the delivery of food & drink experiences

Our food & drink connects visitors with our landscapes, history, heritage and our people.

This toolkit provides guidance on how you can help visitors to Embrace a Giant Spirit and to awaken it themselves by unlocking the senses and sharing great stories of our food & drink, the ingredients and the processes, the people, craft and the skill.

Our ambition is to compete globally by communicating in a compelling and motivating way, showcasing that Northern Ireland is a must-see destination with unforgettable visitor experiences.

We are on a journey to transform how the world sees us and how travellers feel when they are with us. Embrace a Giant Spirit is a promise to our visitors and is the beginning of an innovative change through supporting the development and delivery of experiences that awaken a giant spirit in our
visitors.

Food & drink experiences playa central part in realising this ambition. By their very nature, experiences based on food & drink are amongst the most
engaging and memorable of all. They help people to connect with and to discover our place. Both physically and emotionally, they are firmly rooted in
Northern Ireland. Our Giant ambition is to deliver compelling food & drink experiences that will attract and delight world travellers Together, we can create aconsistent message that is delivered from the moment our visitors arrive and throughout their time with us here. These stories are told by our bighearted people and our warm and engaging hosts. Growing the tourism dimension of your food or drink business can enhance your reputation
and revenue.

This toolkit will help you understand and develop experiences that will inspire and stand out internationally.