Trails not only create an experience that visitors can enjoy, they also connect a group of passionate producers who have collaborated, giving visitors a reason and motivation to explore the defined area and beyond.
Participants range from farmers to cider makers, artisan bakers to cheesemakers. Trails are designed to celebrate the very best of locally sourced food & drink.
Cooperation between the sectors can enhance the visitor experience and create linkages for the local economy.
- Take advantage of the increasing interest in the origins of food
& drink. For food producers, experience providers and like-minded businesses, collaboration to devise a trail or network has the potential to reach a wider consumer base - Trails and networks require clear leadership, common goals and objectives in addition to collaborative working to share resources and expertise. Members are likely to be more visible to consumers than may be possible on their own marketing efforts
- Establish a consistent experience and level of service for each stop on the route or network point
- At designated points have a clearly defined, recognisable point of arrival so the visitor knows they are in the right place
- Reinforce the connecting story at each location through signage, leaflets, wall displays, or through direct storytelling by people on site
- Can trail participants create a calendar of festivals and events to encourage footfall?
