Achieving 52-week revenue generation across seasons
Markets
Tourism Ireland data shows a significant percentage of international travellers visit Ireland during the low and shoulder season periods between October and March when:
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Once a tourism business understands this market travel behaviour, it can target customers from these specific markets through diverse sales channels and communications as illustrated in the below table:
Sample Plan for a Tourism Business Targeting +55 customer segment in GB market for low season business.
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Tip - A tourism business can generate opportunities for year-round customers from diverse markets (domestic and global) if it maps out
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