Achieving 52-week revenue generation across seasons

Summary Check List

• Use positive, insightful communications that inspire customers to book year-round knowing that with the right input, your business will achieve the desired outcome of paying customers. 
• Collaborate with local communities and partners to ensure customers have compelling reasons to visit even during periods of low demand 
• Encourage referral business by working closely with local business partners 
• Learn the rules of engagement for diverse online and offline sales channels so that your business can blend these to achieve year-round opportunities. 
• Use Market insights for domestic and global customers to drive year-round demand.
• Take control of your business data. Use it to effectively engage with your loyal customers and drive year-round demand.
• Know how to balance the strategic tools of revenue/demand management, sales and marketing to drive demand during low, medium and high seasons.
• Know when to compromise so that your business can thrive, survive and generate year-round demand through low, medium and high seasons for the future.