Keyword Research

Before you can choose the right keywords, you need to get inside your customers head. Remember… customers are not searching for YOUR site specifically. They are searching for valuable information to solve their problems.

Having a buyer persona is a crucial first step in figuring out what your ideal customers are most likely to type into Google.

There are lots of resources online to create Buyer Personas, but my recommendation is to build your own, similar to the one below, based on your knowledge of your ideal client.

(Source- https://billetto.ie/l/how-to-plan-an-event)

Create a simple Keyword Research Template to test a variety of keywords for search volume. Wikipedia can be a great source of Topic Ideas and Synonyms… but you can generate thousands of long tail keywords ideas using these automated tools:

• Google Autocomplete: https://support.google.com/websearch/announcements/9587893

• Ubersuggest
  https://neilpatel.com/ubersuggest/

Narrowing down your Keyword list
You can’t rank for every keyword variation… and it would be unwise to try to do so!
So use search volume data wisely to cut down the list:

• Keyword Everywhere Extension
  https://keywordseverywhere.com/google-search-console.html

• Google Keyword Planner
  https://ads.google.com/home/

Once you have a list of possible keywords & phrases, start by reviewing the first page of Google for each keyword. Look to see if there are well established sites with high quality content.

Then, use data from the MOZ SEO Toolbar to see the authority and number of links competitors have. Eliminate overly competitive keywords and focus on keywords you actually have a chance to rank for. Your chosen keywords will be the centerpieces of your content.

https://moz.com/products/pro/seo-toolbar