Instagram TV (IGTV)

IGTV (or Instagram TV) is both a standalone app and a function within Instagram that gives users the ability to share long-form videos - like a TV episode.

This means you can download IGTV on its own and get to use more features, or you can keep things compact by using the basic functionality available in the Instagram app.

IGTV episodes can be a minimum of one minute long, and a maximum of one hour long. You can upload straight from your phone’s camera roll and post to your grid, your followers’ feed, Stories and a dedicated IGTV section on your grid.

How can tourism businesses use IGTV? For tourism businesses, IGTV is a great opportunity to put out diverse, longer-form content that adds an extra dimension to what your followers see.

You can use IGTV for:

• How-to videos
• Covering events
• Collaborations with other tourism businesses/hospitality establishments (e.g. ‘How to spend a day trip at the North Coast’)
• A closer look at your business and what you have to offer (e.g. delivery day reveals, what’s in stock, tours)
• Interviews with staff