Instagram Search and Explore

Ultimately, Search and Explore is used to seek and browse content related to a specific keyword. These can be either posts, accounts or topics.

To make the app as accessible as possible, Instagram allows you to search across a range of categories. You’ll notice under the main search bar, there are a number of options to choose from:

• You can search what is trending (Top)
• Other users on Instagram (People)
• Certain hashtags (Tags)
• Specific locations (Places)

Once you’ve done your search, you can then tap on one of these options to refine your results further. When you tap on a username, you will be taken to a person’s profile. When you select a hashtag or location, you’ll see posts that have used these.

Instagram’s Explore section is located just below the search bar. Automatically, when you select the Search and Explore section, you will be presented with a mixture of content. This will include the top trending content across Instagram at the moment, plus tailored content to reflect your Instagram interests and habits.

This makes Explore the perfect place to find streamlined entertainment, as well as conduct valuable research.

How can tourism businesses use Search and Explore?

The most important part of Search and Explore for tourism businesses is being made visible, to do this you must:

• Post engaging content (e.g. Reels)
• Use tags (e.g. hashtags and location tags)
• Collaborate with other businesses or bloggers to heighten awareness