Introduction to Instagram

Instagram is a visual-focused social media platform that is one of the top five most used networking tools worldwide.

As of January 2021, Instagram had around 30.36 million users in the UK (Statista, 2021). The largest share of Instagram users were individuals aged between 25 and 34 years old, making Instagram a key platform for reaching Millennials (Statista, 2021).

Instagram consists of predominantly eye-catching content, including engaging static imagery as well as short and long-form videos. This makes Instagram a prime place for tourism businesses to promote themselves and grow their following exponentially.

With Instagram, tourism and hospitality businesses alike can put the beauty of what they have to offer at the forefront. They can make themselves more accessible, and create a community with existing and potential visitors.

Since Instagram started in 2010, there have been a lot of changes. In this walkthrough, we will talk you through Instagram’s latest features and give you a glimpse of how you can use them for tourism in 2021.