28 May 2024
Getting From Big Data Analytics to Data Driven Decision Making
This webinar reviews the difference between digital transformation and how it differs from digitisation. We outline how to identify where you and your business are on a digital transformation journey.
We introduce the six digital technologies, which when integrated into all areas of a business, result in fundamental changes to how the business operates and how value is delivered to customers.
Queen's Business School expert, Grace Carson, explains how to harness the power in your data and how to journey from big data analytics to empowering your business with data driven decision making.
Grace introduces methods you can adopt to plan a data strategy. Our industry guest speaker, from Glow Metrics, shares case studies detailing some of the client journeys the business has supported to achieve effective data analytics/Big Data outcomes.
Expert Faculty - Grace Carson
Grace is a Lecturer in the International Business, Entrepreneurship and Marketing (IBEM) team at Queen’s Business School. Her keys areas of work include:
- Institutional support programmes for SMEs
- Small business marketing capability development
- Deploying market intelligence and product-market strategies.
As part of her research, Grace works alongside several stakeholders in the agri-food industry including Invest NI and DAERA.
Guest Speaker - Glow Metrics
Glow Metrics is an award winning, Belfast based analytics and marketing agency specialising in digital and data analytics. We are joined by one of their data experts who shares practical methods small businesses can adopt to plan a data strategy. Hear about recent case studies of client journeys the company have supported to achieve effective data analytics/Big Data outcomes.
Find out more and get tickets here.