6 - 9 Feb 2024

Innovate Tourism Roadshows 2024

Tourism NI was delighted to partner with Innovate NI on Innovate Tourism, a series of regional interactive workshops designed to demonstrate the importance of innovation to your business’s future success.

About these events:  

These workshops aimed to demonstrate the importance of innovation for your business and increase awareness and knowledge of what innovation means in a tourism context. 

These sessions included:  

  • An interactive “learning in action” workshop to help you understand the importance of innovation to ensure your business thrives.
  • An introduction to the Innovation Fundamentals of the Innovate NI Framework through immersive, hands-on activities.
  • Support to effectively recognise and capture innovative work and achieve innovation recognition.
  • Help and guidance on how to avail of the wide range of innovation support available from a range of partners.

When and Where? 

This series of regional interactive workshops took place at the following venues across Northern Ireland. 

  • Tuesday 6th February: The Everglades Hotel, Derry~Londonderry 
  • Thursday 8th February: Crowne Plaza, Belfast 
  • Friday 9th February: Game of Thrones Studio Tour, Banbridge 

Why is innovation important? 

Essential for Relevance:

  • Innovation is the key to staying competitive and relevant in the ever-evolving tourism landscape.
  • Acquire skills and methods required to optimise your current offerings, transforming your business into an innovation powerhouse.

Added Value for Your Business:

  • Learn how to turn ideas into tangible, added value for your business and your visitors.
  • Explore the wealth of advisory support and funds available through Tourism NI and Innovate NI, opening doors to new possibilities.

Check out the highlights video from our Innovate Tourism roadshows to hear from some of our roadshow participants, and find out the benefits of joining us on the Innovate Tourism journey.

What's next? 

Our Innovate Tourism journey continues with a focused Phase 2 event at Crumlin Road Gaol on Thursday 21st March.
This will be a half day morning session followed by a networking lunch.
This next session, delivered once again in partnership with Innovate NI, will focus on stages 3 & 4 of the Innovation Framework – Commercialisation and Implementation.
For more details on this event, please see below.