NI IMAP Information Session

Tourism Northern Ireland and Tourism Ireland have partnered to support Northern Ireland tourism business to secure international business for future years. 

The Northern Ireland Industry Market Access Programme (NI IMAP) is funded through the Tourism Recovery Action Plan and will operate on a pilot basis from 4 October 2021 to 31 March 2022. 

The programme specifically aims to support overseas B2B activity in Group Leisure, MICE, Golf and Luxury. 

Eligible activity includes:

1. Support to attend in-person Tourism Ireland or Tourism NI led overseas platforms aimed at B2B / Group Leisure, Luxury and Golf – subject to the industry being successful via the usual Tourism NI recruitment process
2. Support to attend other in-person B2B / Group Leisure, Luxury and Golf overseas platforms not led by Tourism Ireland/Tourism NI for which the usual recruitment process does not apply – with estimated number of expected meetings/appointments. 
3. Support to attend in-person Tourism NI / Tourism Ireland led MICE overseas platforms – subject to the industry being successful via the usual Tourism NI recruitment process . 
4. Support to undertake independent B2B & MICE sales calls in key markets. (NB an average of 4 sales calls per day minimum is expected, excluding travel days).

During this information session Tourism NI and Tourism Ireland discussed this new scheme and there was opportunity for the audience to ask questions at the end.

For full details on the scheme, click here.