20 Nov 2024

Northern Ireland ITOA Workshop 2024

Following the success of the 2023 Northern Ireland ITOA (Incoming Tour Operators Association Ireland) Workshop, Tourism Northern Ireland are delighted to confirm that the event is back!

In 2023, tourists handled by ITOA members spent €462 million holidaying in the island of Ireland, delivering 537,000 promotable visitors to the island and are a valued strategic partner of Tourism NI.   

The ITOA Workshop is an ideal platform for ITOA members to come together with a range of Northern Ireland Industry.  Around 60 individual ITOA members from 35 organisations will join the workshop.   As Northern Ireland’s tourism product continues to develop, and our reputation as a must-see destination reaches new heights, it has become increasingly important for the local industry to position their respective business to this lucrative group.  The event will comprise of 2 half day workshop sessions: morning and afternoon.

Who should attend?

To attend the event, you should be active in the coach and group, FIT and MICE market and must have attended at least 1 other Business Solutions networking platform within the last 3 years.

• 3-star, 4-star and 5-star hotels
• Experience providers
• Tour guiding associations (no individual tour guides)
• Activity providers
• Special interest providers
• Local Councils and Regional Tourism Organisations
• Luxury & MICE providers

You should also be able to demonstrate that you meet the following criteria:

• Have attended a Business Solutions workshop in the past 2 years at least once
• Can facilitate tour group and pre-booked FIT business
• Are able to offer net negotiated commissionable trade rates
• Are able to contract with international tour operators
• Are focused on the international marketplace

Places at the event will be in extremely high demand and are strictly limited to 1 representative per organisation. 

Expressions of Interest are now closed for this event

Expressions of Interest can be made on the platforms section of our website, to access this you must have a registered account.

More Information on the signup process can be found here.