7 Jun 2023

Summer ‘Lunch & Learn’ – NI Embrace a Giant Spirit - Experience Development Update

Join Jessica Hoyle, NI Experience Brand Development Manager, to find out what support is available for new tourism experiences alongside opportunities for more established experiences to further develop within the ‘Embrace a Giant Spirit Experience Portfolio’.

During the session Jessica also shares details of our new guide to ‘Awakening our Giant Spirit’ designed for anyone from across the industry that wants to know how best to share their Giant Spirit with the people that come to visit us.

This session was delivered as part of the new Summer ‘Lunch and Learn’ series, under our Tourism Enterprise Development (TED) Programme. The series has been designed to raise awareness of the latest useful resources, toolkits and supports we have available for the NI Tourism Industry.

View webinar here:

Supporting Materials: 

You can also access the following supporting materials on this page:

  • EAGS Brand Book - A Guide to Awakening our Giant Spirit - The EAGS Brand Book is a guide for anyone that wants to share their Giant Spirit with the people that come to visit us. If you work in tourism and hospitality, culture, education, business or voluntary work, it’s for you. If you’re involved in local policy or you’re a proud citizen of Northern Ireland, it’s for you. If you’d like some ideas on how we can all connect with, engage, surprise and delight our visitors, this guide is for you. Throughout the guide we talk more about the things that make up our Giant Spirit - and give examples of how we can use them to give us a steer or a helpful nudge when we’re with our visitors.
  • EAGS Experience Portfolio - The Northern Ireland - Embrace a Giant Spirit: Experience Portfolio is Tourism Northern Ireland’s managed collection of market ready, saleable tourism businesses that deliver visitor experiences within the context of Northern Ireland’s Embrace a Giant Spirit brand. The portfolio is an opportunity for tourism experience businesses to enhance their engagement with the NI tourism brand.
  • Experience Development/EAGS Update Slide Deck – Full set of presentation slides from Jessica’s lunch and learn webinar session. 
  • Responses to a range of ‘Frequently Asked Questions’ for this topic.

Finally, here are some useful links to enable you to engage effectively with the NI Embrace a Giant Spirit Brand:

NI Content Pool: Northern Ireland's Content Pool
Share your content with us: Get involved by sharing your stories & content

We are also delivering stand-alone sessions on both the NI Content Pool and sharing content with us as part of the Lunch and Learn series, alongside insights on navigating our industry website tourismni.com.

For details on the full series of Summer Lunch and Learn sessions, and to access supporting resources and recordings for each, please visit tourismni.com/lunchlearn