08 Oct 2024

Travel Trade and Business Events: October Update

Tourism NI’s Business Solutions team have been working hard to provide industry with opportunities to engage with overseas operators, keeping Northern Ireland front of mind as well as showcase Northern Ireland as a world-class business events destination to the lucrative Meetings, Incentives, Conferences and Events / Exhibitions (MICE) sector.

Travel Trade

Tourism Ireland Belgium and Netherlands B2B Travel Trade Workshops 2024

Last week, 7 Northern Ireland industry participated in two B2B travel trade sales workshops in Belgium and the Netherlands, organised by Tourism Ireland.  

The workshops, held in Brussels, Belgium and Amersfoort, Netherlands, were attended by 37 Belgian and Dutch tour operators. They provided an excellent platform for industry to promote their products and experience and showcase the destination to tour operators bringing in valuable tourists from these markets.  

Businesses who attended included Visit Derry, Loughinsholin Tourism Cluster, Ella Mor Outdoor Adventures, Visit Causeway Coast and Glens, Visit Belfast, Titanic Belfast and Stena Line. 

Find out more | Tourism Ireland

Business Events

GB BCD Meeting & Events Team explore Northern Ireland on fam trip  

Tourism Northern Ireland, in collaboration with Meet in Ireland (Tourism Ireland), hosted a familiarisation trip for the GB team from BCD Meetings & Events over the weekend.

The visit aimed to showcase Northern Ireland's potential as a premier destination for business events. The itinerary featured key locations such as Belfast, Derry-Londonderry, and the iconic Causeway Coastal Route, allowing the team to experience the region’s venues, hotels, infrastructure, and breathtaking natural landscapes, while also connecting with the local meetings and events industry.

This experience further reinforced Northern Ireland's appeal as an attractive and versatile destination for hosting business events.