Text-to-speech reader:
Tourism & Hospitality Week is an opportunity to shine a light on the positive impact of tourism here. It's led by a collaboration of key stakeholders and industry, committed to ensuring that tourism is recognised as a driver of our economy.
This is the second Northern Ireland Tourism and Hospitality Week.
The event is scheduled for Tuesday 23rd September until Wednesday 1st October and will include a number of signature and supporting events.
Tourism and Hospitality Week, celebrating our people and place is a crucial platform for highlighting the pivotal role of tourism in Northern Ireland and we are inviting our industry to join with us in celebrating tourism.
This theme demonstrates tourism's ability to simultaneously showcase our history, heritage and landscapes as well as driving the regional balance agenda with the provision of good jobs.
Tourism is an industry that generates £1.1billion for our economy, supporting over 70,000 jobs and nearly 6000 businesses. It truly is a cornerstone of our prosperity and the source of civic pride. It's an industry with ambition also; by 2035, our strategic goal is for tourism to deliver £2billion for our economy.
Use the social media shareables in the toolkit to showyour support for Tourism & Hospitality Week. All campaign content can be accessed from the content pool. Search for "Tourism and Hospitality Week 2025" to find the materials.
Link in to Tourism NI's social media channels for the latest updates.
Be sure to use the official hashtag of #tourismhospitalityweek25 and rememberto tag Tourism NI on LinkedIn and Facebook.
Share a video on social media to talk about your business and the importance of our industry.
Let your followers know that you and your business support Tourism & Hospitality Week 2025.
Promote your successes, and the importantrole and contribution you make!
Uploading a 20-to 30-second video to your social media pages (i.e. Facebook X, or Instagram) can showcase the importance oftourism and its contribution to your community, aswell as highlight the unique travel experiences available there.
Please see our key messages section helpful for more information on our initiative and tourism sector facts.
We're stronger when we're together! Whether speaking to colleagues, clients, media, local councillors or MLA's during Tourism & Hospitality Week (and beyond), use the toolkit resources to ensure consistent messaging.