An Introduction to Pinterest

Pinterest is a visual discovery engine and social media platform that was designed for finding and saving information on the internet using images, animated GIFs and videos, in the form of pinboards. It was the fastest site in history to reach 10 million unique monthly visitors (Statista, 2021).

Pinterest holds a large span across age demographics as 35% of users are 35-49 years old while 34% are aged 18-29 (Statista, 2019). Using Pinterest for business purposes is perfect for showcasing products and services across this age group, as the site often acts as an information resource for so many users preparing to make a purchase or learn more about a product or service.

There are over 459 million monthly active users worldwide, all seeking and sharing helpful, inspiring ideas on the platform (Statista, 2021). These users are willing to use "shop now" buttons to purchase products through the platform and follow referral links to other websites for more information.
This makes Pinterest an ideal platform for tourism businesses looking to share inspiration in their industry to raise brand awareness and lead generations.

In this walkthrough, we will talk you through Pinterest’s main features and how you can avail of them for tourism in 2021.