Storytelling across all your marketing platforms and mediums
Contents
- The Marketing Tactic You Can't Ignore in Tourism
- The Science of Storytelling: Why does it work?
- What is it and why do you need to know?
- Why you need to find your ‘why’
- What is the tone of voice for your brand
- Using storytelling to connect with your customers
- Effective brand marketing is more than just features and benefits
- Emotional marketing: why it’s important when using storytelling to sell your brand
- Storytelling across all your marketing platforms and mediums
- Digital Storytelling: Why Is It Important for Your Brand
Contents
- The Marketing Tactic You Can't Ignore in Tourism
- The Science of Storytelling: Why does it work?
- What is it and why do you need to know?
- Why you need to find your ‘why’
- What is the tone of voice for your brand
- Using storytelling to connect with your customers
- Effective brand marketing is more than just features and benefits
- Emotional marketing: why it’s important when using storytelling to sell your brand
- Storytelling across all your marketing platforms and mediums
- Digital Storytelling: Why Is It Important for Your Brand
Storytelling across all your marketing platforms and mediums
When looking at how you will implement brand storytelling throughout your marketing it’s important to understand where the touchpoints are for your customers. Throughout the customer journey each potential visitor will encounter you and your company in a number of different ways.
When creating your brand storytelling plan it’s important to consider how you will weave your story into all these touchpoints for your customers.
Here are just a few of them:
Another thing to consider is how can you be part of someone else’s story. Are there brands or businesses you can link up with as partners where your stories can be intertwined?