Business Goals and Strategy for Success
Contents
Growing your visitor attraction
Business Goals and Strategy for Success
Having reviewed the current business in the manner recommended, the next stage is to put it all together in a Strategic Plan and a Practical plan for delivering the agreed goals.
Clarification and embedding of:
- Vision
- Mission
- Values
And clear targets and accountabilities to achieve the agreed Goals:
Financial Goals:
- Revenue Targets for each individual revenue stream
- Cost Targets (budget/forecasting) for every cost line (including payroll/salary targets)
- Cost of sales targets
- Profit targets
- KPI targets – ratios/percentages
Employee Goals:
- Recruitment/Turnover targets
- Induction/Training targets
- Staff Engagement metrics
Customer Goals:
- Customer satisfaction metrics – e.g. AVIUS scores/Mystery shopper/Trip Advisor scores
- Complaints/Compliments
Operational Goals:
- Health and Safety
- Facilities Management
- Risk Management