How to Analyse my LinkedIn Business Profile?
Be sure to regularly monitor and engage with your LinkedIn business profile, here are some tips and tricks to keep in mind.
- Examine your cover image - does it represent your brand and grab attention? Is it consistent with your industry and offerings?
- Review the "About" section - is it optimised with relevant keywords? Does it clearly communicate what you do?
- Check your offerings - are all your products, services, and location(s) listed accurately?
- Assess engagement - analyse follower growth over time, content likes, shares, and comments. Are you actively engaging your audience?
- Consider your posts - are you posting valuable industry updates, thought leadership content, and company news regularly?
- Evaluate employees listed - are profiles complete and optimised to strengthen your brand?
- Check followers - does your follower base match your target B2B audience? Look at the companies represented.
- Examine visitor traffic - assess visitor growth, companies visiting, and engagement from visitors.
- Inspect your ads - analyse clicks, CTR, and conversions for active campaigns. Are they resonating?
- Search yourself - conduct searches for your business name and keywords. How prominently do you rank?
- Compare competitors - search competitor business pages. How does your activity and optimisation compare?
Regularly conducting this analysis ensures your LinkedIn presence remains optimised to represent your brand, engage your audience, and continue attracting the right customers.
Sources: LinkedIn, IDC.