Part 4: Sales & Marketing Channels for Tourism Experiences

Now that you have defined your visitor experience, the next task is to ensure that people can find you during the vital time that they are planning and researching their holiday.

• Who are your visitors and what are their travel motivations?
• How do visitors find out about your experience or product?
• Where do they do their holiday research and are you visible on these platforms and channels?
• Where do they make bookings? Do you have the capabilities and infrastructure to support digital communications, payments and online bookings?

Visitors to Northern Ireland use multiple platforms and research methods before booking their trips. As an experience provider you should therefore aim to use multiple distribution channels to ensure your offering is visible in the marketplace. Distribution channels are either Direct or Indirect as shown on the right. 

Tourism NI has developed a range of practical business supports to help you grow visibility and sales opportunities. These resources are designed to build your awareness and selling potential. For more information visit Opportunities and Campaigns.

Channels: