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Business Guidance
MICE & travel trade
Tourism NI & its key partners seek to promote Northern Ireland as a destination of choice for international conferences, meetings and incentive programmes.
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The international travel trade helps generate bookings and grow international visitor numbers by promoting your product or experience in the global marketplace
MICE (Meetings, Incentives, Conferences & Exhibitions) represents a lucrative part of the tourism mix across the globe, also known as business tourism or events
Tourism NI support and assist Northern Ireland's tourism and hospitality industry in growing their relationships with the international travel trade
Networking events can often be daunting despite being a great way to grow your contact base & a great first step to growing your business to attract new markets
International tourists usually travel longer & spend more money than domestic travellers, therefore can help grow your tourism business & increase your sales
Tradeshows are platforms that allow you to meet key contacts within the industry and develop relationships. Discover our tradeshow planning tips for businesses
A FAM trip is an opportunity for a potential client to visit a variety of Northern Ireland locations to understand and experience the destination first-hand.
Check out our MICE, Luxury & Travel Trade events calendar for the opportunity to engage with international buyers.
Do you have great content to share with us or a story worth telling? You’ve come to the right place. We are calling on industry to share their brilliant content with us all year round.
The TED programme has been developed to help support you, by giving you access to the training and resources your business needs.