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Business Guidance

Defining, Diversifying and Expanding Your Product Offering via Seasons

Contents

Contents

Defining, Diversifying and Expanding Your Product Offering via Seasons

Particularly, if your tourism business is outdoors, it is important to showcase and celebrate your product offering throughout the seasons so that customers understand that there are compelling reasons to engage and book year-round. This process is crucial to extend the tourism season and ensure 52-week revenue generation.

Accommodation providers can play a role in this regard by highlighting things to see and do across seasons in their local destination through offline and online communications.

Tip: By clearly itemising seasonal highlights that apply to tourism businesses and destinations

  • Crucial year round travel and bookings are encouraged
  • Customers are given multiple compelling reasons to visit and return for diverse seasonal experiences.

                          Seasonal Garden Highlights

Spring

  • The Bluebell Walk with drifts of Daffodils and Snowdrops in the woodland in April
  • Rhododendrons and Azaleas; visually stunning from March to May
  • The main flush of Camellias from February to April


Summer

  • Feathery Astilbe, in shades of cream and pink in June & July
  • The Wisteria Walk. with delightful May colour
  • The vivid colour of the July Border in the Kitchen Gardens

 

Autumn

  • Sweeping vistas of Japanese Maples along the Avenue and Maple Lawn
  • Walnuts, chestnuts and acorns on the woodland grounds
  • Apple and berry harvest in the Walled Gardens


Winter

  • Vanilla scented Azara microphylla
  • Collection of 100 Snowdrop varieties
  • Winter-flowering Camellia sasanqua in shades of pink in October and November