Diversifying and Expanding Your Product Offering via Collaborations
Contents
- Defining, Diversifying and Expanding Your Product Offering via Seasons
- Summary Check List
- Diversifying and Expanding Your Product Offering via Communications and Diverse Sales Channels
- Diversifying and Expanding Your Product Offering via Collaborations
- Expanding Your Product Offering in light of Covid-19 via Virtual Experiences
- Diversifying, Expanding and Cataloguing Your Offering according to Themes
- Diversifying, Expanding and Cataloguing Your Offering according to Core & Premium Products
- Defining, Diversifying & Expanding your Business Product Offering - Overview
- Clearly Define Your Product Offering
Contents
- Defining, Diversifying and Expanding Your Product Offering via Seasons
- Summary Check List
- Diversifying and Expanding Your Product Offering via Communications and Diverse Sales Channels
- Diversifying and Expanding Your Product Offering via Collaborations
- Expanding Your Product Offering in light of Covid-19 via Virtual Experiences
- Diversifying, Expanding and Cataloguing Your Offering according to Themes
- Diversifying, Expanding and Cataloguing Your Offering according to Core & Premium Products
- Defining, Diversifying & Expanding your Business Product Offering - Overview
- Clearly Define Your Product Offering
Diversifying and Expanding Your Product Offering via Collaborations
A tourism business can also opt to expand its product offering by collaborating with other tourism businesses. Many accommodation providers choose to expand their product offering in this way by collaborating with local experts to create for example
- Well-being experiences through yoga, or meditation
- Creative experiences by engaging a local artist
- Adventure experiences
- Cookery and food tasting experiences
- Local cuisine experiences through (for example) pm site food trucks
Similarly, other tourism business including visitor attractions and activity providers, collaborate to create dynamic product experiences through fusions from hiking with foraging and wild cookery to unexpected singing and music experiences in a visitor attraction building or against the backdrop of a beautiful landscape.
During Covid-19, many tourism businesses are finding innovative ways to expand their product offering and collaboration often provides a lower cost and less stressful means of achieving this.