Text-to-speech reader:
As illustrated above, a tourism product should only be brought for sale to market when it is ready, bookable and clearly defined including
Once the tourism business has mastered this process, it can then more easily expand its product range through a variety of methods including the creation of
Having established a clear range of product offerings, the tourism business must then bring that offering to market through either offline or online via offline and online sales channels.
As diverse sales channels function in different ways, a tourism business needs to know how to adapt its communications to engage customers and maximise potential bookings that are available through these diverse sales channel opportunities.
The following example demonstrates how this business called Xhale begins the process of clearly defining this product offering by using the grid for an experience entitled Skinrin Yoku / Forest Bathing.
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Experience |
Short Description |
Min/Max |
Distance & |
Public Price |
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Shinrin Yoku / Forest Bathing
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Slow down, switch off and reconnect with nature through your senses with an expert practitioner of Shinrin Yoku |
1/8
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2 to 6-hour experience ____________ Walk: approx. 1.5 miles ____________ Low-moderate fitness level |
£xx Above prices are per hour
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If Xhale then chooses to sell this experience via a third party such as a travel buyer, local tourist office or accommodation provider, communications need to be created through text and imagery that enables the third party to sell on behalf of the tourism business.
In this case, Xhale might choose to create the following communication including a product title, product description and images for this experience:
Shinrin-Yoku / Forest Bathing by Xhale
Allow your mind and body to switch off and truly rest during this experience which supports you to feel more grounded and centred. Under the expert guidance of Meditation Coach and Shinrin-Yoku (Forest-bathing) Practitioner, Ann Ward, allow yourself to be gently introduced to ‘forest bathing’ - the art of connecting with nature through your senses. This is your opportunity to slow down and disconnect from your busy life through various techniques including gratitude, meditation and a number of creative invitations. After these restorative experiences, leave feeling relaxed, rested, revived mentally, physically and spiritually.
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NOTE:
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If Xhale chooses to sell this experience through a direct sales channels such as online (for example via the business own brand website), shorter, snappier text is more appropriate.
Even so, the clarity provided in the grid relating to price, minimum/maximum numbers, duration and fitness level must remain clear as shown in the following example:
In all offline and online communications, the tourism product should be placed within the context of its destination. For example, Xhale is part of the destination Visit Mourne and Northern Ireland’s Embrace a Giant Spirit destination experience brand. These destination brands should therefore be visible on all communications by Xhale.
NOTE: