6. How does the tourism business assess that its revenue generation model is stable?
Contents
- Introduction
- 1. Creating Stable Revenue Generation via a Diverse Product Offering
- 2. Creating a Stable Revenue Generation Model via diverse sales channels, customer segments and markets
- 3. The importance of knowing how to engage with diverse sales channels, customer segments and markets when creating a stable revenue generation model
- 4. Building Stable Revenue Generation in a Stepwise Manner
- 5. Who should assess if a tourism business revenue generation model is stable?
- 6. How does the tourism business assess that its revenue generation model is stable?
- Summary Notes and Conclusion
Contents
- Introduction
- 1. Creating Stable Revenue Generation via a Diverse Product Offering
- 2. Creating a Stable Revenue Generation Model via diverse sales channels, customer segments and markets
- 3. The importance of knowing how to engage with diverse sales channels, customer segments and markets when creating a stable revenue generation model
- 4. Building Stable Revenue Generation in a Stepwise Manner
- 5. Who should assess if a tourism business revenue generation model is stable?
- 6. How does the tourism business assess that its revenue generation model is stable?
- Summary Notes and Conclusion
6. How does the tourism business assess that its revenue generation model is stable?
Accurate tracking is essential to objectively assess that a revenue generation model is stable. A tourism business must record the source of all bookings either manually (for example, via an excel sheet) or through technology (such as a reservations or ticketing system) so that it can accurately determine the exact contribution made by each sales channel, each market and each customer segment to its total revenue.