Grow your sales with the Tourism Exchange
Tourism NI has partnered with TXGB to give businesses better access to online sales channels at lower commission rates, so you can promote your offering cost-effectively and drive more direct bookings.
Text-to-speech reader:
Business Guidance
Getting your business listed on Discovernorthernireland.com
Northern Ireland is marketed as a tourism destination via Tourism NI’s (TNI) consumer website Discover Northern Ireland (DNI).
The website received over 3.6 million visits* from visitors seeking information on events, attractions, accommodation and things to see and do in Northern Ireland. (*Figures based on period Jan 21 – Dec 21).
Northern Ireland is marketed as a tourism destination via Tourism Northern Ireland’s consumer website discovernorthernireland.com.
The website received over 2.7 million visitors* seeking information on events, attractions, accommodation and things to see and do in Northern Ireland. (*Figures based on period Jan 23 – Dec 23).
If you are a local tourism provider, you can use discovernorthernireland.com to promote your experiences, accommodation and events.
Being listed on discovernorthernireland.com gives you the opportunity to feed out to Tourism Ireland’s website ireland.com which is aimed exclusively at the overseas market as well as many of the local council tourism websites. This increases your exposure and opportunities for business.
All of Tourism NI’s marketing and PR campaigns targeted across the island of Ireland promote discovernorthernireland.com. It is a free opportunity too good to miss!
If you would like to have your tourism product listed on discovernorthernireland.com and you meet the criteria outlined in the Tourism NI Contributor Agreement or if you have an existing product published on the website that you need to update follow the 3 easy steps outlined in the discovernorthenireland.com Listings Process guide
Whilst discovernorthernireland.com is a highly reputable and popular visitor site, we recommend you do no solely rely on it to drive business. Use this site to assist with your overall marketing plan. Other options include your own website or using Online Travel Agencies (OTAs)
Once your tourism business is included on Tourism NI’s consumer website discovernorthernireland.com it will be automatically included on Tourism Ireland’s international consumer website ireland.com within 48 hours. The ireland.com website delivers over 19 million annual web visits from consumers all over the world.