Instagram Live Video

Instagram Live is when everything you film in the moment is live for your following see, you can also see comments appear as you’re filming, and interact with viewers instantly. While this feature may seem self-explanatory, here more information on how it works:

• Followers get a push notification telling them you’re going live
• Followers can comment on or like your Live Video stream in real time
• You can download and save the video to your phone's camera roll once you’ve ended the live stream

How can tourism businesses use Instagram Live Videos?

Instagram Live is another way for businesses to build transparency and authenticity – both being very important with Instagram’s algorithm.

You can use Instagram Live Videos for:

• Interviewing people of influence (e.g. travel/food bloggers)
• Teasing product updates and launches (e.g. or renovations, post-pandemic opening times etc.)
• How your business does day-to-day operations (e.g. setting up events, replenishing stock, maintenance etc.)
• Simply having a chat and putting a face to the business