12 Mar 2025

AI for Data Analytics - Digital Webinar

This webinar will explore how AI is transforming data analytics in the tourism industry. Learn how AI-powered insights can help you understand visitor behaviour, optimise marketing campaigns and finances and make data-driven decisions.

In today's data-rich environment, leveraging AI for analytics can give tourism businesses a significant competitive advantage. This webinar will provide:

  • An introduction to AI's data analytics capabilities in tourism
  • Insights into how AI can enhance your understanding of visitor behaviour and market trends
  • A step-by-step guide to setting up and using AI for data insights
  • Guidance on interpreting AI-generated reports and recommendations
  • Strategies for using data-driven insights to inform your tourism marketing strategies

Don't miss this opportunity to discover how AI can help you unlock the full potential of your data, make more informed decisions, and drive better results for your tourism business.

The webinar will include:

  • A step-by-step demonstration of the key tools
  • Best practices and tips
  • Q&A session

Who should attend?

This webinar is open to all within the NI Tourism & Hospitality sector.  Whether you're new to data analytics or looking to enhance your current practices, this webinar will equip you with the knowledge to harness AI for more effective data analysis in tourism.  

About our Expert

This session is part of Tourism NI’s Digital AI webinar series which has been created specially for our industry by Ciaran Connolly, founder of ProfileTree. 

Ciaran specialises in digital transformation, developing digital strategies and supporting businesses to introduce free and paid AI and digital tools to streamline and drive business.

This series is being delivered as part of Tourism NI’s ongoing Tourism Enterprise Development (TED) Programme.