10 Nov 2025

An Introduction to Luxury Tourism – Industry Webinar

Tourism NI and Tourism Ireland hosted an exclusive webinar exploring the world of luxury travel and what it meant for the Northern Ireland industry. This engaging session uncovered who the luxury visitor was, what motivated their choices, and the latest trends that shaped high-end travel experiences.

The webinar was perfect for tourism businesses wishing to understand the suitability of their offer for the luxury market, as well as those seeking to elevate their visitor experience.

This insightful session was delivered by:

• Eimear Callaghan, Head of Experience & Industry Development, Tourism NI
• Maureen Dooher, Business Solutions Officer, Tourism NI
• Jennifer O’Higgins, Pan Market Luxury Executive, Tourism Ireland

The Introduction to Luxury Tourism webinar helped to unlock the potential of Northern Ireland’s offer and tapped into emerging opportunities in the premium travel sector.

Attendees gained expert insights, practical tips and inspiration to grow their business in this dynamic market.

Who attended?

This event was free to attend and open to all in the NI Tourism & Hospitality industry.

This event was delivered as part of Tourism NI’s ongoing Tourism Enterprise Development (TED) Programme.

Webinar Recording: