6 Nov 2025

Innovate Tourism: Lunch and Learn Webinar

Join Eimear Callaghan, Tourism NI and Paul O’Callaghan, Innovate NI for an exclusive webinar exploring the role of innovation in driving growth and competitiveness within Northern Ireland’s tourism industry.

Building on the success of the Innovate Tourism programme and regional roadshows, this engaging session will highlight how innovation can help tourism businesses adapt, stay relevant, and unlock new opportunities in a changing and competitive operating environment. Details of Innovate NI’s upcoming Business Innovation Grant (BIG) will also be unveiled.  

So far, over 64 tourism businesses have achieved Innovation Recognition, an important avenue to access future funding mechanisms. This webinar will continue that momentum, offering practical tools and inspiration to help businesses embed innovation into their operations. 

We’ll also hear from industry expert Tracey Jeffery (Tracey’s Farmhouse Kitchen), who will tell us about her journey with putting innovation into action in her own business. Tracey has turned her 18th-century farmhouse into an immersive food experience blending tradition and storytelling. 

Gain expert insights, practical tips, and real-world examples to help your business embrace innovation and thrive in today’s tourism sector. 

There will be an opportunity at the end of the session to ask any questions you may have during our live Q&A with all speakers.  

This webinar is free to attend and is open to all within the NI Tourism & Hospitality sector.