11 Nov 2025

Make it Here: Lunch & Learn Webinar

Join Carolyn Boyd (Tourism NI) and Jill O’Reilly (O’Reilly People Management) for an engaging session exploring how Northern Ireland’s tourism industry can champion Good Jobs and strengthen its workforce for sustainable growth.

Tourism NI is committed to promoting quality employment across the sector — from marketing initiatives that shift perceptions, to partnerships that create clear career pathways, and direct engagement with employers to make tourism a best-in-class industry to work in.

Recognising the clear industry need for an engaged and skilled workforce, Tourism NI has launched a further wave of its successful “Make it Here” campaign — showcasing the exciting range of careers, opportunities, and people that make Northern Ireland’s tourism and hospitality sector thrive.

Jill O’Reilly will also highlight the range of free e-learning people management supports on MyTourismNI.com. By focusing on these modules, you can tackle key challenges such as rising costs, staff shortages, and tighter margins. The smartest investment you can make right now doesn’t cost a penny — it’s in your people.

This session will explore:

• The strategic importance of investing in people and skills development
• How you can align with the latest campaign activity and maximise your people power.
• Practical ways to enhance productivity, staff retention, and customer experience.
• The wider impact of a strong, skilled workforce on regional growth and business success.

Why attend?

People are at the heart of tourism — one of the most people-intensive sectors globally. With over 70,000 jobs and 6,000 businesses, 70% of which are based outside Belfast, tourism is central to regional prosperity.

Register now to gain practical insights and hear how the industry is working together — through initiatives like Make it Here — to ensure Northern Ireland’s tourism sector remains competitive, resilient, and people-focused.