29 Aug 2024

Lunch & Learn: Embrace a Giant Spirit - NI Experience Development Update

In this Summer 'Lunch & Learn' session Jessica Hoyle, NI Experience Brand Development Manager, shared details of Tourism NI’s updated brand book, designed for all businesses across the tourism industry to know how to get involved with our experience brand.

About this session:

On the day Jessica provided an update on how tourism experience businesses can adopt and engage with our tourism brand ‘Embrace a Giant Spirit’ and what support and opportunities are available for the experience industry. 

During this session Jessica also gave an overview of Tourism NI’s updated ‘Awakening our Giant Spirit’ brand book, designed for all businesses across the tourism industry to know how to get involved with our experience brand. This includes photography and typography guidelines, use of digital brand assets and our brand values, as well as new experience development toolkits recently launched on the MyTourismNI E-Learning Platform. 

For established tourism experience businesses, Jessica also shared details on Tourism NI’s Experience Portfolio, an ongoing programme and managed collection of businesses designed to enhance business growth and commercialisation through tailored development opportunities.   

View webinar here:

This webinar was delivered as part of Tourism NI’s ongoing Tourism Enterprise Development (TED) Programme.  For more details and to access recordings and supporting materials from previous TED events and webinars visit tourismni.com/ted.