4.Building Stable Revenue Generation in a Stepwise Manner
Contents
- Introduction
- 1. Creating Stable Revenue Generation via a Diverse Product Offering
- 2. Creating a Stable Revenue Generation Model via diverse sales channels, customer segments and markets
- 3. The importance of knowing how to engage with diverse sales channels, customer segments and markets when creating a stable revenue generation model
- 4.Building Stable Revenue Generation in a Stepwise Manner
- 5. Who should assess if a tourism business revenue generation model is stable?
- 6. How does the tourism business assess that its revenue generation model is stable?
- Summary Notes and Conclusion
Contents
- Introduction
- 1. Creating Stable Revenue Generation via a Diverse Product Offering
- 2. Creating a Stable Revenue Generation Model via diverse sales channels, customer segments and markets
- 3. The importance of knowing how to engage with diverse sales channels, customer segments and markets when creating a stable revenue generation model
- 4.Building Stable Revenue Generation in a Stepwise Manner
- 5. Who should assess if a tourism business revenue generation model is stable?
- 6. How does the tourism business assess that its revenue generation model is stable?
- Summary Notes and Conclusion
4. Building Stable Revenue Generation in a Stepwise Manner
Before building a stable revenue generation model, a tourism business must assess
- What it already knows about existing sales channels, markets and customer segments
- What it needs to learn to maximise opportunities via new sales channels, markets and customer segments
A tourism business must build its stable revenue generation model in a stepwise manner based on learnings that provide absolute clarity on how to engage with diverse sales channels, markets and customer segments. Only then can the tourism business maximise opportunities.
A tourism business must learn the behaviours and rules of engagement that belong to diverse sales channels, markets and customer segments to maximise opportunities and build a stable revenue generation model based on clear insight and learnings.