Contents
- Events Industry Support in Northern Ireland
- Reimagining Events
- E-commerce for tourism events
- Content marketing for tourism events
- Sponsorship for tourism events
- Video marketing for tourism events
- Defining, diversifying & expanding your business product offering
- Culture & Heritage Experience Development
- Achieving 52-week revenue generation across seasons
- Building a destination through collaboration
- Getting your business listed on Discover Northern Ireland
- Gathering Feedback
- Creating video content for your tourism business
- Top tips: setting key performance indicators
- Developing tourism cluster groups
- How to use Instagram for your tourism business
- Which Facebook features can your tourism business avail of?
Contents
- Events Industry Support in Northern Ireland
- Reimagining Events
- E-commerce for tourism events
- Content marketing for tourism events
- Sponsorship for tourism events
- Video marketing for tourism events
- Defining, diversifying & expanding your business product offering
- Culture & Heritage Experience Development
- Achieving 52-week revenue generation across seasons
- Building a destination through collaboration
- Getting your business listed on Discover Northern Ireland
- Gathering Feedback
- Creating video content for your tourism business
- Top tips: setting key performance indicators
- Developing tourism cluster groups
- How to use Instagram for your tourism business
- Which Facebook features can your tourism business avail of?
Events Industry Support in Northern Ireland
Tourism NI provides funding support for tourism events and other tourism development initiatives.
Funding Opportunities & Awarded Projects
International Tourism Events Funding Programme 2026/27
The International Tourism Events Fund (ITEF) provides financial assistance to eligible events that attract visitors from outside Northern Ireland. Supported events must deliver measurable economic return and strengthen our international profile. Events supported through this fund should offer compelling, distinctive reasons for visitors to travel here, stay longer and explore more of the North.
Applications for ITEF 2026/27 have now closed.
What happens next?
Successful events who have received an offer of funding will be published on this page in the coming weeks.
Further Information
Recently Awarded Events
Information on successful events is published below:
International Tourism Events Fund 2025/26
International Tourism Events Fund 2024/25
International Tourism Events Fund 2023/24
Archive
Information on tourism event funding programmes and successful events prior to 2023/24 can be found in the Tourism Event Funding Archive.
Working with Tourism NI
For further information on the Tourism Event Funding Programme or to find out more about events in general please contact: eventsunit@tourismni.com
Email digital@tourismni.com with your content, thoughts and ideas for our social media channels or to find out about any marketing opportunities we may have.
You can access a catalogue of free images and photos to either use on your website, social channels or event programmes by registering to Northern Ireland's New Content Pool for free. Should you have any queries please email medialibrary@tourismni.com
Get in touch with tidi@tourismni.com to find out how to get your event or accommodation showcased on Tourism NI’s official Tourism website; Discover NI.
Events are powerful tools. They have the ability to give Northern Ireland a competitive advantage benefiting the image, economy, tourism performance and future potential of the region. They can enhance Northern Ireland’s reputation as a destination to live, work, visit and study. Events can also stimulate the economy, generating new jobs, business and training opportunities whilst attracting visitors at times of the year when there is surplus capacity in the accommodation sector.
Whether it is home-grown events or major one-off internationals, events in general have the capacity to showcase our people and places on a global stage. Events can drive visitor numbers, generate increased spend and also provide platforms for the visitor to interact with the local culture, local people and explore our scenic landscapes and cities.
To keep up todate please ensure you are on our Tourism NI Events Fund mailing list by signing up here.