18 Sep 2025

Power Up for Autumn - Industry Webinar

Join Tourism NI’s Marketing Manager Ruth Burns, Social & Digital Manager Catherine Kelly and Industry Development Manager Carolyn Boyd for this session outlining our plans for the Autumn 2025 Marketing Campaign and TED Programme of events — and discover how you can get involved.

During the session, Ruth and Catherine will share updates on upcoming marketing activity, including:

• Key research insights
• Target audience segments
• Campaign timings
• Channel strategy

Ruth will also explain how you can drive bookings by aligning your own marketing efforts with the campaign and extending its reach through your channels. A supporting toolkit will be available after the session, providing all the assets you need to leverage the campaign and help attract more visitors.

We’ll also explore year-round opportunities to align with Tourism NI’s broader content strategy, including the 2025/26 content plan—so you can make it an integral part of your own marketing activity.

Carolyn will then share an update on all upcoming activity in our ongoing Tourism Enterprise Development (TED) programme of industry events and webinars over the next few months, and beyond.

There will be an opportunity at the end of the session to ask any questions you may have during our live Q&A with all speakers.

Who should attend?

This webinar is free to attend and is open to all within the NI Tourism & Hospitality sector.

For full details and to register please click 'Register Now'.

We look forward to welcoming you along to this webinar session to hear how your tourism and hospitality business can maximise on upcoming Tourism NI opportunities and ‘Power up for Autumn’.

This session is being delivered as part of our ongoing Tourism Enterprise Development (TED) Programme