Northern Ireland Tourist Board

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Toolkits & resources

Tourism NI produces a range of guides and toolkits to help you make the most of opportunities available to you and your business.

Online Marketing Toolkits

These toolkits are designed to help you with getting online, social media channels, Google Analytics and search engine optimisation.








Building your brand toolkit


Knowing your customer and growing your business - Northern Ireland Tourism Toolkit

The toolkit is intended as a reference manual providing you with information about specific areas of the tourism industry with a particular emphasis on marketing. Its aim is to help you make good decisions about where and how you promote your business.

Creating Great Experiences

Research has also told us that our visitors want and expect more from their time away. They do not simply want to see things; they want to be engaged and they want to immerse themselves in the places they visit.  So how can we work together to plan and deliver exceptional visitor experiences? There are five steps, for each of which we have provided a series of toolkits and insights.









Insights and Best Practice

Tourism NI has developed a family of market intelligence publications to provide the insights and best practice examples that will assist in creating truly visitor inspired experiences








Going Green - A guide for tourism providers in Northern Ireland 

This guide is designed to support you through the process of becoming a green business, from writing your environmental policy to attracting your new customers and everything in between. 



NI Year of Food and Drink 2016

Help showcase our fabulous food and drink to the world. Make the most of a mouthwatering year. Click to download our helpful toolkits and brand assets.



Brand Guidelines

To view our brand guidelines, please click here.

For more information, please email